Dubai, United Arab Emirates, March 3nd, 2016 – OPPLE Lighting has made a dominant showing at 2016 Middle East Electricity held in the Dubai World Trade Centre. The trade fair, which is the largest electrical event in the region, was attended primarily by visitors from the power and solar industry but also included a strong subset of lighting professionals.
The OPPLE booth was at the center of the lighting area and attracted passersby with a modern and open design. Within the space, OPPLE demonstrated expertise in all key applications–office, hospitality and industrial–while displaying an extensive retail solution boasting a full range lamps and home luminaires. Recent regional projects on display-both replacement and new construction-included Moddy Mosque, Kingdom Centre, Carrefour and Mercedes Benz.
As one of three regional events to be attended by OPPLE in less than 6 weeks–Middle East Electricity, Big 5 Jeddah and LuxLive Abu Dhabi–the organization is ready to leave an enduring mark on the Middle East and claim a dominant position in the region. OPPLE’s attendance at the fair was secondary to the 2016 OPPLE Lighting Middle East Dealer Meeting which took place concurrently at the neighboring Conrad Dubai where 40 partners celebrated the significant sales growth achieved in 2015.